Mastermind, one of the leading companies exporting Polish food, has shipped first product batches to stores in Luxembourg. It is the seventh state, in addition to the UK, Germany, the Netherlands, Ireland, Belgium, and Sweden, where the best Polish products reach thanks to this Lublin-based company. The company continues to expand its footprint with manufacturers, and improves sales capabilities in an international channel.
Luxembourg – another point on Mastermedia’s map.
Luxembourg is a small, but highly-developed country. Immigrants from other countries (Portugal, France, the UK) account for nearly a half of the population. It is estimated that around 4 500 Poles live in the Grand Duchy. The first shipment from Mastermedia’s warehouse in Wysogotowo was sent to clients in early August.
Luxembourg residents value high-quality products, paying attention to the brand, image, and intentional operations of the brand – hence Mastermedia’s presence in this country is a natural thing. Polish products (i.a. meat, smoked meat, fruit, vegetables, and dairy products) enjoy a good repute not only among the Polish diaspora, but also among other national minorities and native residents of Luxembourg.
Mastermedia has trade in its DNA
Mastermedia has been increasing the sales operations of Polish manufacturers in the international channel for 15 years, also developing the Food Plus franchise concept in the UK, the Netherlands, Germany, and Ireland for 5 years now. The synergy of operations between manufacturers and retailers allowed the company to become a leader in distributing Polish products abroad.
“Another country, and new customers are not accidental. It is the outcome of long-term and close cooperation with manufacturers, and the implementation of optimum sales and product-range plans in the international channel. Thanks to our vast experience, we can conquer new markets together. At the same time, we are working on further spheres and directions of development,” said Rafał Szarowski, CCO at Mastermedia. Stores selling Polish food are appealing not only to Polish customers. A wide range of products, good quality, and the will to get to know new flavours also attract the representatives of other nations, where Polish products are highly popular.
