We crossed the ocean! And we reached Australia and New Zealand with our products. Mastermedia has conquered another peak – it got to a new continent!
Mastermedia, one of the leading Polish food exporters, has expended its existing supplies by a new continent – Australia and New Zealand. Until recently, the export of the best Polish products reached seven European countries, such as the UK, Germany, the Netherlands, Ireland, Belgium, Sweden, and Switzerland. Mastermedia’s expansion broadens horizons for brand development, and unlocks the potential for selling products made by Polish manufacturers in an international channel.
Mastermedia wishes to provide access to the broadest possible proposal of Polish food products, nearly on every continent of the world. To this end, cooperation was initiated with a business partner, thanks to which the products sold by Mastermedia can reach the market of Australia and New Zealand. The collaboration started in early 2021, and is being constantly developed. Today, it entails regular supplies.
“New markets and new commercial contacts are beneficial to both parties; thanks to them we get to know the principles of trade with a new country, new shopping habits of clients and consumer, and we explore new market trends. Our task is to adapt to the novelties, and also to shape and educate this new market. Thanks to our optimum proposal and well-known high-quality Polish products, we can succeed with manufacturers together. There are no boundaries for us. Thanks to entering a new continent, we go beyond the Polish-diaspora customer area, and expand our target groups by the inhabitants of a given country buying Polish products,” said Rafał Szarowski, CCO at Mastermedia.
Australia and New Zealand are countries in which Polish immigrants have been present since 19th century, and in recent years a lot of young Poles have come to this continent to study or work, and they often settle here for good. There are also numerous cases of emigrant “journeys” – from Europe (the UK, Ireland) or from the USA.
